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The Alliance for Artisan Enterprise, founded in November 2012 and hosted by the Aspen Institute, is a collaborative effort of over 70 artisan businesses, artisan support organizations, corporations, government agencies, and other partners who are working together to promote the full potential of the global artisan sector.  

The Alliance for Artisan Enterprise was created to elevate the importance of the artisan sector, support and grow artisan businesses, and share best practices in a collaborative learning community. 

Brand Building & Storytelling with Robin Albin

Digital Learning Series Archive

Brand Building & Storytelling with Robin Albin

Gina Rogari

In this one-hour session, brand strategist Robin Albin discusses the basics of building strong personal and business brands, alongside tips to effectively tell your story. Robin discusses the value in honing your brands, mistakes to avoid, and the value of repetition.

Interested in learning more, or have specific branding questions for Robin? Contact Robin at! A presentation including branding guidelines tailored to artisan businesses is coming soon to download.