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1 Dupont Circle Northwest
Washington, DC, 20036
United States

202.721.2336

The Alliance for Artisan Enterprise, founded in November 2012 and hosted by the Aspen Institute, is a collaborative effort of over 70 artisan businesses, artisan support organizations, corporations, government agencies, and other partners who are working together to promote the full potential of the global artisan sector.  

The Alliance for Artisan Enterprise was created to elevate the importance of the artisan sector, support and grow artisan businesses, and share best practices in a collaborative learning community. 

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Artisan Innovation Workshop

Artisan Innovation Workshop

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The Artisan Innovation Workshop (or the Artisan Value Chain Toolkit) is a collaborative workshop to strengthen artisan businesses by mapping the artisan value chain, unpacking barriers and opportunities, and exploring new business solutions. This workshop is not just for artisans. It is for anyone seeking to strengthen artisan businesses, better understand issues impacting the artisan sector, or in search of new ways to improve livelihoods for artisans and the communities in which they work. The workshop uses human-centered design principles recommended in UNESCO's 2013 Creative Economy Report, including empathy building, story sharing, and co-creation techniques, to inspire collaboration and innovation across the artisan value chain. 

The Artisan Innovation Workshop includes four activities to spark conversation and generate ideas to strengthen artisan businesses:

ACTIVITY 1

CREATE JOURNEY MAP

Create a visual map of the distinct activities involved in the artisan value chain, from sourcing raw materials to selling a finished product.

ACTIVITY 2

ESTABLISH EMPATHY

View the journey map from the perspective of key stakeholders to understand their needs, motivations, and aspirations at each stage of the journey.

ACTIVITY 3

BUSINESS INSIGHTS

Identify and analyze a business's key strengths, weaknesses, opportunities, and threats at each stage of the journey.

ACTIVITY 4

DISCOVER SOLUTIONS

Brainstorm ideas to address key business insights across the value chain. Participants create a list of ideas to be implemented after the workshop.


Facilitate an Artisan Innovation Workshop

To facilitate an Artisan Innovation Workshop in your community, first download and read the Facilitator’s Guide, then use the resources below to guide your journey through the artisan value chain.


share your results

Did you use the Artisan Innovation Workshop with your organization or partners? Please let us know more about your business and how you used this tool, and email photos of your journey maps to info@allianceartisan.org:

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