Digital Learning Series
DIGITAL LEARNING SERIES
Is NYNOW Right For Your Business?
Wednesday, May 23, 2018 | 12:00pm ET
Are you looking for an international market to increase exposure to your brand and sell your products to top buyers? Look no further than NY NOW, the Market for Home, Lifestyle + Gift! Join us for an overview of the largest temporary gift show within the US to learn about our Handmade Collection and to see if exhibiting at NY NOW is right for your business. During this session, we will focus on the Artisan Resource® and Handmade® Global Design sections of the market, both of which are dedicated sections for global import resources with a focus on good design, traditional craftsmanship, and community building through global artisan workshops.
The Artisan Alliance hosts a Digital Learning Series - including webinars, YouTube videos, and other digital resources - to share resources and foster collaboration in our network. Find full recordings of past sessions below.
In this Digital Learning Series session, Harper Poe shares major learnings from running her online marketplace Proud Mary. She dives into successful strategies for starting and growing an artisan business, and introduces her new consulting business, the Business of Craft.
At The Creative Economy Matters forum, Chef José Andrés invited participants to "be creative in solving the emergency of now." Andrés, interviewed by Artisan Alliance board member Pat Mitchell, spoke of his latest efforts to provide more than three million meals in the wake of last year’s devastating hurricanes in Puerto Rico. He started with a simple idea to feed a neighborhood that steadily grew as he was able to identify new partners to expand – always informed by the changing needs on the ground.
In this Digital Learning Series, Amanda North of Artisan Connect shares learnings from running the online marketplace Artisan Connect. Her case study explores the issues of market access for artisans the company was formed to address, its business model and organizational structure, as well as the challenges it faced, which ultimately led to its merger at the end of 2016.
In this Digital Learning Series, Elaine Bellezza of Bellezza Global Consulting takes participants through key strategies to build a successful import business, and how to avoid common pitfalls for artisan businesses. Elaine is a handicraft veteran with more than 25 years of experience working with thousands of artisan businesses across Africa.
In this month's Digital Learning Series, womenswear designer Angel Chang shares her creative process and discusses steps artisan organizations can take to make their product lines stronger. In this one-hour webinar session, Angel walks through defining your consumer, testing the market, and product innovation.
In this one-hour session, brand strategist Robin Albin discusses the basics of building strong personal and business brands, alongside tips to effectively tell your story. Robin discusses the value in honing your brands, mistakes to avoid, and the value of repetition.
Kiva is the world's first online crowd-lending platform, connecting entrepreneurs around the world (like you!) with over one million individual lenders. Leveraging the Internet and a global network of Field Partners (including the Alliance), Kiva lets individuals lend as little as $25 each to help create opportunity. Hundreds of people fund each loan on the Kiva website.
Now more than ever, we need to think about how to integrate artisans into global commerce, recognize the makers behind our products, and recognize what ties together people, cultures, and places around the world. In this Digital Learning Series, hear from Alliance for Artisan Enterprise Director Peggy Clark as she discusses the diverse meanings of what is means for something to be "handmade."
In this Digital Learning Series, Creative Director Meg Koglin shares Mercado Global's story, and introduces how the organization has learned to build mutually beneficial partnerships between artisan organizations and large retailers. Large retailers are becoming excited about working with artisans - learn how to best meet their demand while promoting your story, uniqueness, and quality!
TO THE MARKET: Survivor-Made Goods economically empowers vulnerable women through artisan enterprise - the organization showcases handmade goods made by artisans who have overcome the perils of abuse, conflict, and disease. TO THE MARKET provides a market platform and works with local partners to host over 40 pop-up shops every year! The second Digital Learning Series with the Alliance and TO THE MARKET covers tips for planning, hosting and making a profit in your first pop-up shop! The webinar covers all aspects of the pop-up process, from pitching the event to maximizing sales.
ByHand Consulting is a founding member of the Alliance for Artisan Enterprise. Its experienced team hosts Incubator at Artisan Resource / NYNOW, provides one-on-one artisan business consultations, and hosts product and business development workshops for artisans around the world. The ByHand team hosted the first-ever Alliance Digital Learning Series, covering the top trends affecting the unprecedented desire for artisan goods, and how entrepreneurs can capitalize from it.